Artificial Intelligence, Branding, Development, Marketing

Artificial Intelligence Preparing B2B for the Future

For a very long time, B2B companies have been making a huge mistake. They didn’t pay much attention to customer experience until recently. In the era of mobile applications and web applications providing fast and seamless customer service, the B2B companies were lagging behind. Whether it is real-time responsiveness or an understandable interface, the B2C industries have shifted the expectations of customers to B2B as well.

This recent development has forced B2B companies to work on their customer experience. Fortunately, this task is simplified with Artificial Intelligence. It is a technology that goes beyond achieving conventional tasks. That’s why; many companies are laying the foundation for AI software integration. The advancements in AI are already redefining the marketing process for B2B. So, it is a matter of time until the customer experience will also be taken over by AI.

From engagement with customers using chatbots to delivering executive reports, AI helped the marketers succeed in various segments boosting the business. So, here we have gathered the fundamental concepts that are used by B2B to improve customer experience.

1: Chatbots:

A chatbot is a simplified computer program that can simulate conversations with human visitors on a platform. This technology can be used to provide customer service, recommend products, and to keep the customers engaged. If you are wondering how the chatbots improve customer experience, then consider a scenario, for example.

You need to talk to a customer care executive, but there is no one available because they are dealing with other customers whose queries are not as critical as you. Then the executive will be stuck, and you will feel disappointed by the service.

Instead of letting this happen, Artificial Intelligence deals with small queries using chatbots. This way, the executives will have enough free time to deal with higher-level queries and resolving significant conflicts amongst users. Chatbots reduce the time a customer waits for a response so that they have a positive experience.

2: Executive Alerts:

This is a tool that provides critical insights about the brands, their competitors, and the overall industry. AI is integrated with this tool so that anomalies in the data types can be detected across platforms such as social media and search engine marketing. Having the Executive Alert system is like a personal assistant for B2B. The system proactively engages with customers and tracks their activities to send alerts. The alerts can be anything.

For instance, you are going out to watch a football game in a stadium. AI tracks your location and sends you executive alerts of other activities that might be happening within the perimeter. Such a system is also used by companies to prevent offensive content from being posted on their website. They detect keywords like violence, alcohol, or crime and alert the website management team to review the action. Or a good example will be the release of a new discount offer on your favorite shopping app. The alert system will notify you instantly so that you can grab a fantastic opportunity to buy a product or service.

3: Product Recommendation:

Artificial Intelligence is changing the game of promoting the products and services provided by a company directly based on customer behavior. This includes the products sold by B2B enterprises. Product suggestions are made according to consumer behavior. When a B2B company is offering a wide range of services, product recommendations becomes a primary marketing tactic.

The AI bots suggest products and services to the customers by analyzing their activities. It often happens that sometimes customers just turn away from the platform because they couldn’t find the product they want to buy. This can be changed by using AI bots integrated with CRM e-commerce. The bots display content or items that are appealing to the customer. This is the best way for customer retention and building a loyal base.

Right now, Netflix is using AI to provide movie and web series recommendations to the views so that the customers spend more time watching content.

4: Content Moderation:

Artificial Intelligence is such a versatile technology that is used to moderate content on the web. By content moderation, we can identify offensive content on our website and pull it out much faster than any human. The bots can crawl through hundreds and thousands of comments, image uploads, articles, and videos to detect if there is any content that is potentially upsetting or disturbing.

Currently, the AI bots are used alongside human moderation, but hopefully, in the near future, the content moderation might be a standalone task for AI.

We all have seen headlines, live streams of crimes, and offensive content posted on social media. And the worst thing is that such content can’t be taken down unless it has already caused significant damage. It is all because the manpower required for this task is infeasible. As a result, many companies, including B2B, are affected. Negative comments about any business, even if it’s not true, it spread like a wildfire that needs to be avoided at all costs. And all this can be prevented if there is a smart AI content moderation technology available.

AI Helps in Transforming B2B:

It’s easy to fathom how much AI can do for a business if it is appropriately implemented. Some key benefits of AI for B2B include:

  • Providing better and more quality leads
  • Simplifying the account selection process for lead generation
  • Hyper personalization of marketing campaigns for B2B can be done with AI
  • Gives a broader online shopping experience
  • AI can support SEO process by interpreting the data patterns more efficiently

Some Final Words:

With the advancements in AI, many companies are already reaping its benefits. It still doesn’t have any prominent effect on business processes. But if you want to keep up your business with the future, then AI software integration will be the most imperative technique to achieve your goals. From keeping you up to date with the latest trends to ensuring your safety, AI will take over every task and automate it effectively.

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Branding, Development, Marketing, Mobile application development

How to Develop a Successful Mobile Strategy?

The World Wide Web is accessed by users from their mobile phones mostly. You will be amazed to know that according to current stats, more than half of the worldwide web traffic comes from mobile applications. This means that half the world population spends nearly 3.5 hours per day browsing content online from their mobile phones.

For all businesses, the growing numbers of mobile users mean they need to develop a new mobile strategy that works for user acquisition, engagement, retention, and monetization as well.

So, what is a mobile strategy?

Mobile Strategy is a way a company approaches the mobile users. The more the number of screens, the more profit you can bring into your business. As per CMS reports, the conversion rates for mobile marketing are up to 64% which is higher than enterprise web applications. This signifies that every business needs to incorporate a mobile strategy.

However, developing a mobile strategy is not an easy task. It requires time, research, methodology, and creative minds to devise a strategy that can bring actual results. The plan should align perfectly with the company’s vision and has an interactive way to engage with potential customers. Only then can you distinguish your brand from the competitors and achieve your desired goals.

Steps to Develop A Remarkable Strategy:

Here we are providing you a simplified guide that can address the significant concerns a business face and help them grow meticulously.

Step 1: Formulate the Strategy as Per Company’s Overall Strategy:

Every company has its own overall strategy that includes the mission, future vision, goals to achieve, and targets to acquire. All these things are achieved with a long-term approach, which is the same for mobile strategy. You need to create a roadmap for the mobile application that leads to the same destination. Build an app that you can envision using 5 or 10 years in the future. Only then, the app will add value and be intimidating enough to attract customers that assure the company’s success.

Step 2: Know Your Customer Needs:

The unique thing about mobile applications is that they have a wide array of customers. Hence, you need to learn as much as possible about the customers and differentiate them according to their needs. Take gender and age for example. You can’t offer anti-aging products to a teenage girl with perfect skin. In order to target the customer base, you must create a database that stores relevant information about them. This way, the information will come in handy and you will be able to offer the right product at the right time when leads can be converted into sales.

Step 3: SWOT Analysis:

By SWOT analysis, we identify our strengths, opportunities, weakness, and threats. This is a critical step in the decision-making process of mobile strategy. The strength and weakness comprise of internal factors such as IT resources, software integration, cash flows, software development partners, and mobile & web applications. Under the opportunity and threat section, external factors are covered like market competition, demand, etc. When you have accurate information about these 4 aspects, the utilization of resources can be optimized.

Step 4: Competitor Analysis:

We all know that the mobile application market is overcrowded. So, if you can’t differentiate yourself from the competition, you won’t stand a chance against the competitors. Doing extensive research is an essential factor that will help you determine what your competitors are offering to the customers. When you know what you are up against, the creative team builds a strategy that can overpower the competitions and marks your presence in the market.

Step 5: Decide the Pitch and Type of Application:

The next thing in the mobile strategy is deciding a pitch for your mobile application. Make sure that you have a clear and concise idea of what your app is all about such as entertainment, infotainment, games, e-commerce, or something that represent your business. Keep one thing in mind that a mobile application is very different from an enterprise web application. You will also have to choose between native and a hybrid app based on your target audience.

Step 6: Narrow Down the App Development Methodology:

There are two most common methodologies for mobile application development, i.e., Agile and Waterfall. In Agile practice, the developers work on different sections of the app at the same time. In Waterfall, the parameters for development are decided and the development process goes from top to bottom. Comparing both the methodologies, Agile is more beneficial as the developers won’t have to start from the first stage in case there is a problem or mistake.

Step 7: Using IT Resources:

Almost every organization has a specialized IT department. So, the company can either ask their team to use the IT resources to build the mobile application from scratch or outsource the app development process. A generous amount of time, effort, and resources are required during the development phase. The entire process can be streamlined if you already have a professional team. But for startups, it is suggested that they outsource the app development process.

Step 8: Marketing Strategy:

Just crafting a mobile application is not enough; you have to come up with a strong marketing strategy for the application as well. From the app launch to encouraging the customers to download and use the app, the tasks will be challenging. So, you need a campaign that can target the audience and have all means to measure your app performance.

Step 9: High-End Testing Practice:

Once the app is released, you will have to test it again and again to ensure its workability. If a single feature doesn’t work properly, it will drive the customers away. So, keep a testing team prepared for every challenge. Being up-to-date with every aspect of the mobile application is the path to success.

There is no doubt that having a unique and highly functional mobile application is the key to success. So, get your app today!!

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