Uncategorized

Work from Home-Adjusting to the new norma

 

Productivity is one of the most trending topics these days. People who work from home continually are dealing with change in workplace settings as well as a lot of anxiety related to the ongoing COVID-19 pandemic. There are couple of things an organization can do to ensure employees remain engaged and productive in this new context.

Transparency

Considering the amount of confusion and rising fear due to corona virus, workers will be on-edge more than normal. From anxiety to apathy, a wide variety of emotions are on display. Let them know it is okay. Explain the company plan, let them have a mental break from everything if they need to, be open about the current state of the company and what the coming months will look like. When you are aware of what may happen, you can plan for it. As a leader, a voice of reason and composure would better reassure the team. The more empathy, gratitude, and understanding, you can show the more opportunity you will have to calm you team down and the better they can do their job.

Set and work towards practical goals

The lack of control over the ongoing situation brings stress to your employees who may eventually fall in a state of learned helplessness, meaning the belief that, they can do nothing because everything is out of their hands. Operating with clear goals not only brings productivity, can be a helpful distraction from nervous thinking and builds a sense of self-efficacy — the idea you can achieve your goals.

Touchbase with your team daily

Schedule formal, daily virtual meetings with your team to check-in and check-out every day and make sure everyone is aligned and on target.  On a less formal basis, one can send messages to the team member asking about their well being and if there is any place where help is required. These touch points make sure everyone is connected and ready to function.

Promote self-care

Encourage team members to take time out to relax, exercise, and generally indulge in something that calms and rejuvenates their heart, mind, body, and spirit. Such exercises keep everyone balanced.

Augment your workforce

During this transition from workplaces to home offices, there will be a drop in efficiency. With so much going on around us, keeping up with boring, mundane activities is harder, people will make mistakes and get distracted easily.

Robotic Process Automation (RPA) tools can mimic the interactions of humans with computer to perform daily office tasks like extracting information from invoices or contracts and entering data into spreadsheets or CRM system such as Salesforce, freeing employees to perform more exciting cognitive tasks. Productivity goes up and costs come down.

Want to learn more about exciting opportunities RPA can bring? Let’s get in touch!

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5G
Branding, Development

How 5G Makes A Faster Technological Swift

Having being developed from the past ten years, 5G is currently beginning to this technological advancement. The cutting edge portable broadband tech might modify our lives from multiple points of view throughout the following, not many years. Changes will be in the way we operate businesses and other technical operations that could be impacted by this energizing innovation. Will 5G bring a technological swift?

What is 5G?

5G is the subsequent stage past 4G and LTE portable systems, with quicker speeds, more data transmission, with more bandwidth and having a broad range than the other networks, lower latency, improved stability. It’s a creating innovation, with a few significant mobile telecom providers exploring and improving the system as it develops.

What Benefits does 5G have?

The principal improvement most are excited about is the improved speed. Though 4G has download speeds commonly 20Mbps, 5G is relied upon to arrive at 500 to 1500 Mbps—virtually moment. Purchasers may be intrigued by having the option to download a motion picture from Netflix in a moment or two.

The world is as of now versatile. We will have 50 billion associated gadgets by 2020, and with use cases for the web of things innovation expected to continue developing, our effectively blocked range groups are just going to deteriorate. This prompts breakdowns in an administration that could be cataclysmic when independent vehicles are out and about or in some social insurance situations. Taking advantage of 5G innovation permits a higher limit with regards to various gadgets to be utilized without a moment’s delay in a similar zone.

5G towers are necessarily littler (the size of a mini fridge) and, along these lines, can be placed in an assortment of areas that could never have worked previously. In urban regions, that may mean 5G towers will be on each lamppost. At last, improvement to inclusion will rely upon bearers extending cell towers.

Each of the four significant U.S. transporters has rollouts of restricted 5G remote being used today, and most nations likely won’t have propelled 5G benefits before 2020. There is a considerable amount of activity in the background from controllers, remote bearers, and telephone producers to get everything set up to make a 5G full-scale dispatch conceivable. To see the improvement, look at the Race to 5G page.

What are the technical changes in 5G?

You must be wondering what the changes in 5G are? and how it brings a difference to the 4G. The 4G specifications have completely changed it into 5G it has brought differences in

  • Spectrum- Earlier the range of 4G was 100 Mhz. 5G has ultimately brought the change in the spectrum which is now around 5000 Mhz
  • Latency- The latency factor is 20-30 milliseconds in 4G, while in 5G, it is between 1 millisecond to 10 milliseconds.
  •  Bandwidth- The bandwidth in 4G was 200 Mbps while in 5G is 1gbps.
  • MIMO – it stands for multiple inputs multiple output, it specifies tha 4G base stations have just 12 antennas for transmission and receiving of data, while the 5G has 100 antennas. These high frequencies can block and control the interference.

How will 5G be used?

It uses, where the rate of downloads and uploads are higher, like Netflix, to download high-quality movies. But not only in the film, but it also has several other uses in industries such as retail, entertainment, automotive, manufacturing, and logistics. The advancement in the sector includes smart cities, transportation systems, and infrastructure.

5G will Brings A New World To The Businesses

Huawei first launched 5G in China, and then afterward, Qualcomm started it. The moment when 5G rolled out, the business had a different experience open remote working and collaboration. Before that, we used to face a lot of network glitch, network congestion. But after the 5G, there have been changes in enterprise web applications, which improves their overall performance.

  • Makes sharing and scheduling, connecting and engaging easier
  • Cloud data sharing becomes faster and more efficient
  •  With its million devices per square kilometer, it improves the overall efficiency
  • It gives a boost to the operations concerned with drones, Artificial Intelligence, robotics, and remote-controlled machinery, and virtual and augmented reality.

5G will Brings A New World To The Industries

If we know the changes which take place in every domain. Many of them are focusing on how to bring the developments

  • Automotive and Transportation – A comprehensive exhibit of car and street transport administrations require cell network, with numerous as of now in business activity. 5G has Improved effectiveness and exactness for fleet management, asset tracking, and the overall driving experience.
  • Smart Factory – The operations in the industries which took more time due to the poor connectivity will have an improvement in real-time visibility of their manufacturing products offering a new level of service with 5G.
  • Smart Buildings – The buildings where you have to manage the systems individually becomes comfortable with the 5G services. You can directly connect and automate the building and energy systems to make the changes to maintain your facility.
  • Smart Cities– Have you ever thought of making cities clean and have the best system for the traffic. The smart cities with high-speed 5G bring you to fast access to the data of the truck.
  • Smart Energy and Utilities – The more you save energy and its utilities, the better you use. 5G brings a faster way to connect the assets and helps to make smarter decisions and making every customer do the same.
  • Healthcare – Real-time visibility and data required for a diagnosis take a lot of time. Everything can serve with a fast data transfer rate. 5 G makes the best use of it.
  • Retail Services – 5G can improve the retail services which provide experience to the customers. With the help of 5 G service, online retailers can gain valuable insights, conditions, trends, and supplies.
  • Agriculture – It is challenging to deal with farming activities. With the help of sensors and smart gateways, monitoring systems, it gets easy to optimize. The high speed of 5G in rural areas would increase the productivity of the farmers.
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Virtual Reality
AR & VR, Development, Marketing

How AR and VR Can Improve Customer Satisfaction

Going past the contrivances, we see how expanded reality and augmented reality are driving an incentive in the present client experience scene. Here we analyze five essential contemplations that will have any effect on how AR and computer-generated reality (VR) can affect your industry to improve things and explicitly your clients’ understanding.

Strategies for client  engagement

Virtual reality inundates a client into a new world. While augmented reality overlays new real factors in the current world. In any case, the client encounters an obscuring of the edges between what is genuine and what is either conceivable or mostly imaginary. This playing with real factors can be deciphered in an assortment of ways by the organisation.

Much VR and AR technologies are used for the campaign, a game, or a challenge; advertisement activity that possibly drives results; however, viably winds up being marked as a trick.

To keep away from this mark and use AR and VR such that drives connection with purchasers and has a long haul positive effect on the brand, industries need to utilize the innovation to settle a genuine business need and make an essential commitment to the clients’ excursion.

Augmented reality benefits that genuinely helps the customer

The Nespresso brand profits by uncommonly chic plan and showcasing; however, they apply AR to one of the less classy encounters of their item: the descaling procedure for their espresso machines. By checking their bundling, Nespresso gives bit by bit descaling directions, utilizing AR. It’s not hot but rather, it is staggeringly helpful and something that buyers were formerly battling with.

Primarily, Hyundai has delivered an AR-based client manual, a computerized adaptation that replaces the massive, unwieldy paper rendition. By pointing a cell phone at the vehicle dashboard, clients can gain proficiency with the elements of the various buttons. The computerized manual additionally causes clients to keep up and fix their vehicles, including checking their oil levels, filling windscreen liquid. While looking at the Hyundai application.

Could manuals be a relic of days gone by?  There is an AR application with assisting clients with setting up their web modem which is introduced by ISGM (AUSTRALIA). By understanding the piece of the excursion that buyers find generally competitive and disappointing, the organization effectively offered assistance that has a constructive outcome to give a target-oriented benefit. The AR application that has directly affected their client experience which results in “speeds time to arrange for clients and has emphatically changed our NPS scores mentioned by Ben Stevens, Executive General Managers (ISGM)

These three models show incredibly useful ways that AR has been utilized to increase the value of the clients’ understanding of an item or any business. This goes past the enjoyment factor and truly targets how to affect the most harmful pieces of the clients’ excursion, improving utility, and raising general brand recognition.

Testing of a virtual product

Giving clients a preliminary run of a service or product is an exemplary strategy to win the deal. Organizations would now be able to provide trial experience by utilizing AR and VR.

The Ikea application permits clients to choose from more than 2000 things that can be ‘set’ into their home. The expanded reality variant of the couch, bookshelf or table is a reliable marker of how the situation will fit as far as size, style and shading. This pushes the buyer all the more rapidly through the ‘thought’ and ‘inclination’ portions of the buy channel, and towards a deal. “You consider them to be as though these articles were genuine, and you can stroll around them and associate with them, even leave the room and return. It’s extremely enchantment to encounter.”

Computer-generated reality vehicle review and test drives were propelled at some Audi businesses in 2017, assistance that permits the client to arrange their picked vehicle and afterward inspect it in detail. “It offers our clients more data and assurance when settling on their buying choice, just as an extraordinary fervor factor,” says Nils Wollny, Head of Digital Business Strategy/Customer Experience at AUDI AG. The benefit of the VR seeing is that the vehicle can be experienced inside various settings, including diverse light conditions or climate, giving the client a substantially more itemized see than merely the vendor floor. This cozy, and customized understanding, marries the client considerably more near the vehicle and makes a more grounded feeling of proprietorship.

Client input and fulfillment

Customers have esteemed the assessment of their companions or peers in their dynamic procedure and post-buy fulfillment continuously. American Apparel is presently giving that terrifically relevant data utilizing AR inside their stores. Clients can check signage and presentations to see extra item data, including fundamental client surveys.

AR and VR offer the chance to advance the connection between the buyer and the item or administration. The relationship is the enthusiastic connection that the customer feels towards the brand and speaks to a large segment of both the dynamic, yet in addition, the general fulfillment and experience. AR and VR that increases the value of the shopper and associates with them sincerely have a positive effect on the client experience.

Brands reliably endeavor to impart and draw in with shoppers, to show their ‘image esteems,’ all intending to pick up dependability and brand inclination. Brands regard and incline toward the significance of feelings in the buying procedure. AR and VR offer the opportunity to associate sincerely with shoppers with a power that has not been experienced previously.

Peruse additionally: Capture the mentality of your client

Procedure greatness

An association may have especially productive or powerful frameworks. However, the main thing the shopper thinks about is the final product – their experience. It may appear to be disillusioning to shroud the energy of AR and VR off-camera, yet there is potential for enormous effect right now.

Citibank worked with a blended reality innovation organization to build up a mixed reality exchanging work area. The joined 2D and 3D working condition expands the dealer’s capacity to extrapolate bits of knowledge from information, extending their effectiveness and improving exchanges. Dealers work with many monetary instruments, and with the blended reality work station, they can rapidly distinguish showcase hotspots that they ought to concentrate on. While this doesn’t straightforwardly contact Citi’s buyers, the outcomes – better exchanges – are a distinctly positive effect.

Worker commitment

Another superb case of non-shopper confronting use of VR is in staff preparing, especially in retail. Staff can work through the preparation program in VR, sparing the time and cost of a genuine mentor, and the VR preparing can give a full drenching to items and shop floor situations.

In like manner, VR can be utilized for the on-boarding procedure of new staff, optimizing them through the cumbersome group combination period and to a point where they can get beneficial.

The client experience of a brand can be affected altogether regardless of whether they don’t encounter the most recent innovation direct. By concentrating on tackling the clients’ issues associations can all the more effectively grasp the in the background utilization of AR and VR, where it can have a significant effect to lessen purposes of grinding and improve the degree of accommodation the client feels.

The advanced experience is vital

Innovation can’t spare an association all alone. It is basically the empowering influence of a very much arranged technique. So associations must send computerized approaches that don’t merely concentrate on one innovation (portable, CRM, IoT and so on), however, think about how innovation, item, and promoting work comprehensively together.

Sephora is a brand that exhibits brilliant understanding and superb come back from following this methodology. “Computerized and development have consistently been a piece of our DNA at Sephora,” said Mary Beth Laughton, Sephora’s official leader of Omni retail.

In 1999 there were a little more than 3,000,000 sites all around, contrasted with over 1.7 billion today. Those 3 million were, in certainty, the pioneers and daring individuals. The Sephora site was propelled in 1999, proof enough that advanced is fundamental to their technique, and they likewise situated portable as a buying channel from right off the bat. Presently Sephora purchasers can profit by computerized reasoning to help locate their accurate establishment shading, instore contact screens that give scent tests, and their most recent expansion – customized shopping utilizing an AR application.

The Sephora application permits clients to ‘take a stab at’ a large number of various lipstick and eye shadow conceals, in addition to bogus eyelashes, and other makeup items. In a portable domain where 75% of downloaded applications are never opened more than once, Sephora clients are breaking the pattern by over and overdrawing in with the brand’s appeal. Laughton traces how computerized is the organization’s system: “Each advanced item or device or experience that we acquaint is finished with make looking for our customer increasingly fun and progressively proficient – to assist her with connecting with her, teach her, and engage her.”

AR and VR can enhance the client’s excursion and experience, yet that worth is ideal when the innovation doesn’t remain solitary.

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Artificial Intelligence, Branding, Development, Marketing

Artificial Intelligence Preparing B2B for the Future

For a very long time, B2B companies have been making a huge mistake. They didn’t pay much attention to customer experience until recently. In the era of mobile applications and web applications providing fast and seamless customer service, the B2B companies were lagging behind. Whether it is real-time responsiveness or an understandable interface, the B2C industries have shifted the expectations of customers to B2B as well.

This recent development has forced B2B companies to work on their customer experience. Fortunately, this task is simplified with Artificial Intelligence. It is a technology that goes beyond achieving conventional tasks. That’s why; many companies are laying the foundation for AI software integration. The advancements in AI are already redefining the marketing process for B2B. So, it is a matter of time until the customer experience will also be taken over by AI.

From engagement with customers using chatbots to delivering executive reports, AI helped the marketers succeed in various segments boosting the business. So, here we have gathered the fundamental concepts that are used by B2B to improve customer experience.

1: Chatbots:

A chatbot is a simplified computer program that can simulate conversations with human visitors on a platform. This technology can be used to provide customer service, recommend products, and to keep the customers engaged. If you are wondering how the chatbots improve customer experience, then consider a scenario, for example.

You need to talk to a customer care executive, but there is no one available because they are dealing with other customers whose queries are not as critical as you. Then the executive will be stuck, and you will feel disappointed by the service.

Instead of letting this happen, Artificial Intelligence deals with small queries using chatbots. This way, the executives will have enough free time to deal with higher-level queries and resolving significant conflicts amongst users. Chatbots reduce the time a customer waits for a response so that they have a positive experience.

2: Executive Alerts:

This is a tool that provides critical insights about the brands, their competitors, and the overall industry. AI is integrated with this tool so that anomalies in the data types can be detected across platforms such as social media and search engine marketing. Having the Executive Alert system is like a personal assistant for B2B. The system proactively engages with customers and tracks their activities to send alerts. The alerts can be anything.

For instance, you are going out to watch a football game in a stadium. AI tracks your location and sends you executive alerts of other activities that might be happening within the perimeter. Such a system is also used by companies to prevent offensive content from being posted on their website. They detect keywords like violence, alcohol, or crime and alert the website management team to review the action. Or a good example will be the release of a new discount offer on your favorite shopping app. The alert system will notify you instantly so that you can grab a fantastic opportunity to buy a product or service.

3: Product Recommendation:

Artificial Intelligence is changing the game of promoting the products and services provided by a company directly based on customer behavior. This includes the products sold by B2B enterprises. Product suggestions are made according to consumer behavior. When a B2B company is offering a wide range of services, product recommendations becomes a primary marketing tactic.

The AI bots suggest products and services to the customers by analyzing their activities. It often happens that sometimes customers just turn away from the platform because they couldn’t find the product they want to buy. This can be changed by using AI bots integrated with CRM e-commerce. The bots display content or items that are appealing to the customer. This is the best way for customer retention and building a loyal base.

Right now, Netflix is using AI to provide movie and web series recommendations to the views so that the customers spend more time watching content.

4: Content Moderation:

Artificial Intelligence is such a versatile technology that is used to moderate content on the web. By content moderation, we can identify offensive content on our website and pull it out much faster than any human. The bots can crawl through hundreds and thousands of comments, image uploads, articles, and videos to detect if there is any content that is potentially upsetting or disturbing.

Currently, the AI bots are used alongside human moderation, but hopefully, in the near future, the content moderation might be a standalone task for AI.

We all have seen headlines, live streams of crimes, and offensive content posted on social media. And the worst thing is that such content can’t be taken down unless it has already caused significant damage. It is all because the manpower required for this task is infeasible. As a result, many companies, including B2B, are affected. Negative comments about any business, even if it’s not true, it spread like a wildfire that needs to be avoided at all costs. And all this can be prevented if there is a smart AI content moderation technology available.

AI Helps in Transforming B2B:

It’s easy to fathom how much AI can do for a business if it is appropriately implemented. Some key benefits of AI for B2B include:

  • Providing better and more quality leads
  • Simplifying the account selection process for lead generation
  • Hyper personalization of marketing campaigns for B2B can be done with AI
  • Gives a broader online shopping experience
  • AI can support SEO process by interpreting the data patterns more efficiently

Some Final Words:

With the advancements in AI, many companies are already reaping its benefits. It still doesn’t have any prominent effect on business processes. But if you want to keep up your business with the future, then AI software integration will be the most imperative technique to achieve your goals. From keeping you up to date with the latest trends to ensuring your safety, AI will take over every task and automate it effectively.

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Branding, Development, Marketing

The Importance of Custom Software Development

Every small, medium and large scale enterprise uses custom software that is designed specifically to fulfill their needs. Regardless of the industry, all businesses try to acquire advanced solutions to have a competitive advantage in the market. It includes mobile applications, IT resources, Artificial Intelligence, enterprise web applications, and CRM software integration.

Not only the custom software is the latest trend, but it also offers better solutions as well. While the Off-the-shelf software often falls short to meet the specific requirements for small businesses, custom software is the answer to business requirements. The off-the-shelf software has many useless features whereas custom software development means that a company automates its operations as per demands without useless features.

Unique Solutions is the Way to Optimization:

We all can agree that all business have different requirements which need to be met. As a result, companies end up accommodating multiple solutions at once.

Using custom software development, an organization can eliminate the additional expense and built a single software suite that completes its requisites.

Custom software ensures that all particular business requirements are accommodated as they are tailored to fit just the needs of the business. However, that doesn’t mean that building such software is not challenging. Custom software development can be slightly expensive but it lays a solid foundation for business operations. That’s why; you can only rely on professionals to create custom software such as ApexBit Solutions. Once the software is integrated, you can analyze the pros and cons to review the usability of the custom software. We can assure you that the benefits will always outweigh the negative points.

Benefits of Getting Custom Software:

Here, we have assembled some key points that highlight the crucial role custom software plays for businesses especially small ones.

1: Custom Applications tailored to your needs:

One of the most significant challenges small businesses face when they use ready-made software is that they have to change their process to utilize the solution thoroughly. Custom applications remove this dilemma and serve as a perfect solution. The developers create the solution based on the inputs provided by the business and equip the software with necessary functionalities. This not only simplifies the business process but also saves time and effort.

2: Minimal Interface Problem:

All custom business software is developed in accordance with the prerequisites specified. Hence, this means there will be fewer complexities in the software interface. It will be easy to use and won’t require extensive training to learn the software. From mobile applications to enterprise web applications, each department will have its own detailed application to pace up workflow.

3: Transparent Business Model:

Businesses are always willing to the extra mile to gain the extra edge over the competitors and achieve their goals. Improving business efficiency and reducing operating costs is the main priority for small businesses which can be achieved by custom software development. With the help of such software, employees save a lot of time as tasks are automated and they maintain database optimally. From data extraction to creating sales and marketing reports can be done quickly using CRM, ERP, Artificial Intelligence, etc.

4: Improved Business Security:

A good reason to work with software development partners is security measures. The ready-made software solutions are used by many companies, which means they are known to everyone. This amplifies the chances of a security breach and information theft. On the other hand, custom software has enhanced a security feature that is not common. With enhanced security, other companies can’t gain insight into your business operations. Hence, you stay protected from external threats and a majority of hacking attempts are nullified.

Hackers and scammers often avoid making custom software a target as they have to put in much more effort to breach the system.

5: Fast & Efficient Documentation and Reporting:

Maintain documentation and getting a detailed report of the operations is an essential component for all businesses. In an extensive working environment, no employee would like to dig through the excel sheets and document files to create a summarized report. This is why the customized business solution is necessary. For instance, your business needs to collect, store, manage and interpret data from numerous activities. This can be done by integrating an ERP management suite that maintains the database. Moreover, it can function with HR, planning, sales, customer relations, analytics, procurement, and other relevant application function as well.

6: Reduced Expenses:

Whether it is the enterprise web applications or mobile applications, taking help from software development partners can be more cost-effective than ready-made solutions. While the preliminary cost might seem high, the return on investment is excellent for customized software integration. It is the long-term benefits that are accountable. The custom software doesn’t depend on hardware providers that serve the purpose of saving money for a business.

7: Superior Integration & Scalability:

We all know that there are numerous departments that run a business optimally. And every department has specific needs. These requirements can only be fulfilled by integrating software that has multiple processes.  Utilizing IT resources with a centralized system is the best way to achieve higher results.

While the off-the-shelf software limits the way a business can operate, custom software provides an open ground to promote business growth. When the operations are not limited by the software, more and more opportunities unfold in front of the organizations to grow.

Some Final Words:

Unlike off-the-shelf software, custom software development has a lower risk. You need to maintain the software as long as you need it. But with ready-made software, you rely on the software developer partners for maintenance which can be affected if the partners face any kind of trouble.

Other than all these benefits offered by Custom software, you get unmatched support, and all complications in your business operations are eradicated. So, contact top custom software development partners like ApexBit Solutions and ask them to build the right solutions with the right tools and technologies.

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Branding, Development, Marketing, Mobile application development

How to Develop a Successful Mobile Strategy?

The World Wide Web is accessed by users from their mobile phones mostly. You will be amazed to know that according to current stats, more than half of the worldwide web traffic comes from mobile applications. This means that half the world population spends nearly 3.5 hours per day browsing content online from their mobile phones.

For all businesses, the growing numbers of mobile users mean they need to develop a new mobile strategy that works for user acquisition, engagement, retention, and monetization as well.

So, what is a mobile strategy?

Mobile Strategy is a way a company approaches the mobile users. The more the number of screens, the more profit you can bring into your business. As per CMS reports, the conversion rates for mobile marketing are up to 64% which is higher than enterprise web applications. This signifies that every business needs to incorporate a mobile strategy.

However, developing a mobile strategy is not an easy task. It requires time, research, methodology, and creative minds to devise a strategy that can bring actual results. The plan should align perfectly with the company’s vision and has an interactive way to engage with potential customers. Only then can you distinguish your brand from the competitors and achieve your desired goals.

Steps to Develop A Remarkable Strategy:

Here we are providing you a simplified guide that can address the significant concerns a business face and help them grow meticulously.

Step 1: Formulate the Strategy as Per Company’s Overall Strategy:

Every company has its own overall strategy that includes the mission, future vision, goals to achieve, and targets to acquire. All these things are achieved with a long-term approach, which is the same for mobile strategy. You need to create a roadmap for the mobile application that leads to the same destination. Build an app that you can envision using 5 or 10 years in the future. Only then, the app will add value and be intimidating enough to attract customers that assure the company’s success.

Step 2: Know Your Customer Needs:

The unique thing about mobile applications is that they have a wide array of customers. Hence, you need to learn as much as possible about the customers and differentiate them according to their needs. Take gender and age for example. You can’t offer anti-aging products to a teenage girl with perfect skin. In order to target the customer base, you must create a database that stores relevant information about them. This way, the information will come in handy and you will be able to offer the right product at the right time when leads can be converted into sales.

Step 3: SWOT Analysis:

By SWOT analysis, we identify our strengths, opportunities, weakness, and threats. This is a critical step in the decision-making process of mobile strategy. The strength and weakness comprise of internal factors such as IT resources, software integration, cash flows, software development partners, and mobile & web applications. Under the opportunity and threat section, external factors are covered like market competition, demand, etc. When you have accurate information about these 4 aspects, the utilization of resources can be optimized.

Step 4: Competitor Analysis:

We all know that the mobile application market is overcrowded. So, if you can’t differentiate yourself from the competition, you won’t stand a chance against the competitors. Doing extensive research is an essential factor that will help you determine what your competitors are offering to the customers. When you know what you are up against, the creative team builds a strategy that can overpower the competitions and marks your presence in the market.

Step 5: Decide the Pitch and Type of Application:

The next thing in the mobile strategy is deciding a pitch for your mobile application. Make sure that you have a clear and concise idea of what your app is all about such as entertainment, infotainment, games, e-commerce, or something that represent your business. Keep one thing in mind that a mobile application is very different from an enterprise web application. You will also have to choose between native and a hybrid app based on your target audience.

Step 6: Narrow Down the App Development Methodology:

There are two most common methodologies for mobile application development, i.e., Agile and Waterfall. In Agile practice, the developers work on different sections of the app at the same time. In Waterfall, the parameters for development are decided and the development process goes from top to bottom. Comparing both the methodologies, Agile is more beneficial as the developers won’t have to start from the first stage in case there is a problem or mistake.

Step 7: Using IT Resources:

Almost every organization has a specialized IT department. So, the company can either ask their team to use the IT resources to build the mobile application from scratch or outsource the app development process. A generous amount of time, effort, and resources are required during the development phase. The entire process can be streamlined if you already have a professional team. But for startups, it is suggested that they outsource the app development process.

Step 8: Marketing Strategy:

Just crafting a mobile application is not enough; you have to come up with a strong marketing strategy for the application as well. From the app launch to encouraging the customers to download and use the app, the tasks will be challenging. So, you need a campaign that can target the audience and have all means to measure your app performance.

Step 9: High-End Testing Practice:

Once the app is released, you will have to test it again and again to ensure its workability. If a single feature doesn’t work properly, it will drive the customers away. So, keep a testing team prepared for every challenge. Being up-to-date with every aspect of the mobile application is the path to success.

There is no doubt that having a unique and highly functional mobile application is the key to success. So, get your app today!!

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