Artificial Intelligence, Branding, Development, Marketing

Artificial Intelligence Preparing B2B for the Future

For a very long time, B2B companies have been making a huge mistake. They didn’t pay much attention to customer experience until recently. In the era of mobile applications and web applications providing fast and seamless customer service, the B2B companies were lagging behind. Whether it is real-time responsiveness or an understandable interface, the B2C industries have shifted the expectations of customers to B2B as well.

This recent development has forced B2B companies to work on their customer experience. Fortunately, this task is simplified with Artificial Intelligence. It is a technology that goes beyond achieving conventional tasks. That’s why; many companies are laying the foundation for AI software integration. The advancements in AI are already redefining the marketing process for B2B. So, it is a matter of time until the customer experience will also be taken over by AI.

From engagement with customers using chatbots to delivering executive reports, AI helped the marketers succeed in various segments boosting the business. So, here we have gathered the fundamental concepts that are used by B2B to improve customer experience.

1: Chatbots:

A chatbot is a simplified computer program that can simulate conversations with human visitors on a platform. This technology can be used to provide customer service, recommend products, and to keep the customers engaged. If you are wondering how the chatbots improve customer experience, then consider a scenario, for example.

You need to talk to a customer care executive, but there is no one available because they are dealing with other customers whose queries are not as critical as you. Then the executive will be stuck, and you will feel disappointed by the service.

Instead of letting this happen, Artificial Intelligence deals with small queries using chatbots. This way, the executives will have enough free time to deal with higher-level queries and resolving significant conflicts amongst users. Chatbots reduce the time a customer waits for a response so that they have a positive experience.

2: Executive Alerts:

This is a tool that provides critical insights about the brands, their competitors, and the overall industry. AI is integrated with this tool so that anomalies in the data types can be detected across platforms such as social media and search engine marketing. Having the Executive Alert system is like a personal assistant for B2B. The system proactively engages with customers and tracks their activities to send alerts. The alerts can be anything.

For instance, you are going out to watch a football game in a stadium. AI tracks your location and sends you executive alerts of other activities that might be happening within the perimeter. Such a system is also used by companies to prevent offensive content from being posted on their website. They detect keywords like violence, alcohol, or crime and alert the website management team to review the action. Or a good example will be the release of a new discount offer on your favorite shopping app. The alert system will notify you instantly so that you can grab a fantastic opportunity to buy a product or service.

3: Product Recommendation:

Artificial Intelligence is changing the game of promoting the products and services provided by a company directly based on customer behavior. This includes the products sold by B2B enterprises. Product suggestions are made according to consumer behavior. When a B2B company is offering a wide range of services, product recommendations becomes a primary marketing tactic.

The AI bots suggest products and services to the customers by analyzing their activities. It often happens that sometimes customers just turn away from the platform because they couldn’t find the product they want to buy. This can be changed by using AI bots integrated with CRM e-commerce. The bots display content or items that are appealing to the customer. This is the best way for customer retention and building a loyal base.

Right now, Netflix is using AI to provide movie and web series recommendations to the views so that the customers spend more time watching content.

4: Content Moderation:

Artificial Intelligence is such a versatile technology that is used to moderate content on the web. By content moderation, we can identify offensive content on our website and pull it out much faster than any human. The bots can crawl through hundreds and thousands of comments, image uploads, articles, and videos to detect if there is any content that is potentially upsetting or disturbing.

Currently, the AI bots are used alongside human moderation, but hopefully, in the near future, the content moderation might be a standalone task for AI.

We all have seen headlines, live streams of crimes, and offensive content posted on social media. And the worst thing is that such content can’t be taken down unless it has already caused significant damage. It is all because the manpower required for this task is infeasible. As a result, many companies, including B2B, are affected. Negative comments about any business, even if it’s not true, it spread like a wildfire that needs to be avoided at all costs. And all this can be prevented if there is a smart AI content moderation technology available.

AI Helps in Transforming B2B:

It’s easy to fathom how much AI can do for a business if it is appropriately implemented. Some key benefits of AI for B2B include:

  • Providing better and more quality leads
  • Simplifying the account selection process for lead generation
  • Hyper personalization of marketing campaigns for B2B can be done with AI
  • Gives a broader online shopping experience
  • AI can support SEO process by interpreting the data patterns more efficiently

Some Final Words:

With the advancements in AI, many companies are already reaping its benefits. It still doesn’t have any prominent effect on business processes. But if you want to keep up your business with the future, then AI software integration will be the most imperative technique to achieve your goals. From keeping you up to date with the latest trends to ensuring your safety, AI will take over every task and automate it effectively.

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Branding, Development, Marketing

The Importance of Custom Software Development

Every small, medium and large scale enterprise uses custom software that is designed specifically to fulfill their needs. Regardless of the industry, all businesses try to acquire advanced solutions to have a competitive advantage in the market. It includes mobile applications, IT resources, Artificial Intelligence, enterprise web applications, and CRM software integration.

Not only the custom software is the latest trend, but it also offers better solutions as well. While the Off-the-shelf software often falls short to meet the specific requirements for small businesses, custom software is the answer to business requirements. The off-the-shelf software has many useless features whereas custom software development means that a company automates its operations as per demands without useless features.

Unique Solutions is the Way to Optimization:

We all can agree that all business have different requirements which need to be met. As a result, companies end up accommodating multiple solutions at once.

Using custom software development, an organization can eliminate the additional expense and built a single software suite that completes its requisites.

Custom software ensures that all particular business requirements are accommodated as they are tailored to fit just the needs of the business. However, that doesn’t mean that building such software is not challenging. Custom software development can be slightly expensive but it lays a solid foundation for business operations. That’s why; you can only rely on professionals to create custom software such as ApexBit Solutions. Once the software is integrated, you can analyze the pros and cons to review the usability of the custom software. We can assure you that the benefits will always outweigh the negative points.

Benefits of Getting Custom Software:

Here, we have assembled some key points that highlight the crucial role custom software plays for businesses especially small ones.

1: Custom Applications tailored to your needs:

One of the most significant challenges small businesses face when they use ready-made software is that they have to change their process to utilize the solution thoroughly. Custom applications remove this dilemma and serve as a perfect solution. The developers create the solution based on the inputs provided by the business and equip the software with necessary functionalities. This not only simplifies the business process but also saves time and effort.

2: Minimal Interface Problem:

All custom business software is developed in accordance with the prerequisites specified. Hence, this means there will be fewer complexities in the software interface. It will be easy to use and won’t require extensive training to learn the software. From mobile applications to enterprise web applications, each department will have its own detailed application to pace up workflow.

3: Transparent Business Model:

Businesses are always willing to the extra mile to gain the extra edge over the competitors and achieve their goals. Improving business efficiency and reducing operating costs is the main priority for small businesses which can be achieved by custom software development. With the help of such software, employees save a lot of time as tasks are automated and they maintain database optimally. From data extraction to creating sales and marketing reports can be done quickly using CRM, ERP, Artificial Intelligence, etc.

4: Improved Business Security:

A good reason to work with software development partners is security measures. The ready-made software solutions are used by many companies, which means they are known to everyone. This amplifies the chances of a security breach and information theft. On the other hand, custom software has enhanced a security feature that is not common. With enhanced security, other companies can’t gain insight into your business operations. Hence, you stay protected from external threats and a majority of hacking attempts are nullified.

Hackers and scammers often avoid making custom software a target as they have to put in much more effort to breach the system.

5: Fast & Efficient Documentation and Reporting:

Maintain documentation and getting a detailed report of the operations is an essential component for all businesses. In an extensive working environment, no employee would like to dig through the excel sheets and document files to create a summarized report. This is why the customized business solution is necessary. For instance, your business needs to collect, store, manage and interpret data from numerous activities. This can be done by integrating an ERP management suite that maintains the database. Moreover, it can function with HR, planning, sales, customer relations, analytics, procurement, and other relevant application function as well.

6: Reduced Expenses:

Whether it is the enterprise web applications or mobile applications, taking help from software development partners can be more cost-effective than ready-made solutions. While the preliminary cost might seem high, the return on investment is excellent for customized software integration. It is the long-term benefits that are accountable. The custom software doesn’t depend on hardware providers that serve the purpose of saving money for a business.

7: Superior Integration & Scalability:

We all know that there are numerous departments that run a business optimally. And every department has specific needs. These requirements can only be fulfilled by integrating software that has multiple processes.  Utilizing IT resources with a centralized system is the best way to achieve higher results.

While the off-the-shelf software limits the way a business can operate, custom software provides an open ground to promote business growth. When the operations are not limited by the software, more and more opportunities unfold in front of the organizations to grow.

Some Final Words:

Unlike off-the-shelf software, custom software development has a lower risk. You need to maintain the software as long as you need it. But with ready-made software, you rely on the software developer partners for maintenance which can be affected if the partners face any kind of trouble.

Other than all these benefits offered by Custom software, you get unmatched support, and all complications in your business operations are eradicated. So, contact top custom software development partners like ApexBit Solutions and ask them to build the right solutions with the right tools and technologies.

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