Artificial Intelligence, Marketing, Robot Process Automation

5 Ways within Organizations to Efficiently Enforce RPA in Marketing

RPA stands for automation of robotic systems, which is the mechanization of business processes using routine activities done by machine tools. There are numerous cases of automation of robotic processes that can lead to substantial improvements in productivity and time. Specifically, in terms of sales and marketing, RPA adoption will reduce repetitive tasks by almost 80%. This means that humans can have much more time and energy for innovative and non-repetitive activities, with 59% of business processes predicted to be automated by 2022. It also means you may have to hunt for a new career, but now let’s not get into it.

Automation plays a growing role, encouraged by the often simple integration of RPA with the existing IT infrastructure.

Here are 5 ways within these organizations to efficiently enforce RPA.
1) Storing Current and New Information for Consumers

A noteworthy case of robotic process automation is that it helps one to store consumer data in a structured and open way. Automatic sorting of various data types, as well as simple visualization of company-wide data, can save time compared to manually entering this information.

2) Cultivating Leads

To automatically nurture leads from a number of different networks, RPA can be used. RPA will lead to quicker and quicker lead nurturing to boost revenue by facilitating instant follow-up and connexions with leads. RPA may encourage the providing of timely responses to data as well as produce polite and attractive responses to advance the discussion.

3) Business Intelligence Reporting

There is a multitude of marketing and distribution details available to the organization that will take way too much time having to manually manage it. On the other hand, in order to simplify these procedures, RPA can be used to set business-defined laws. For eg, RPA bots can all be followed by new business entrants, related activities, promotions, and competitor messaging. Most notably, insights into current account behavior will enable sales reps to reach out at the right time. For eg, if an existing customer has not renewed and is close to the end of their RPA subscription, the respective account holder will be told to check up with the customer and seek to get a renewal.

4) Maintaining & Analysing Competition and Pricing

There are numerous RPA solutions that allow one to watch websites and prices of rivals in real-time, to obtain updates when there is one. This will allow corporations to change their rates accordingly without having to search rival websites manually.

5) Efficient Processing of Sales and Invoice Orders

It is a very time-intensive process to ensure that the data is accurate within an organization. Sales professionals expend large sums of time inserting data into the CRM system, which for the finance department must then be entered into a separate system. Such knowledge transitions contribute to substantial decreases in precision, accuracy, and efficiency. Sales order activities, such as entering sales orders and generating their corresponding invoices, can be automated by RPA on an end-to-end basis. It can also process invoices from multiple formats into unified data directly into a single storage structure. RPA does not only simplify the input of data, but it can process multiple stages of decision-making and search for separate errors.

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healthcare, Robot Process Automation

5 Ways RPA is Changing The Healthcare Sector

More and more firms across different industries are adopting RPA solutions to catch up with this fast-paced technological world. According to a recent Deloitte RPA Survey Report, most organizations opting for RPA solution said that improved productivity and increased customer satisfaction was their key concern and prioritize. The survey also showed that out of 400 respondents, more than 50 percent had already adopted the automation solution and around 72 percent are expected to start the automation journey within the next financial year.

Quoting the Survey Report, “RPA exceeds adopters’ expectations not only when it comes to the rapid rate of ROI increase, but also when it comes to facilitating compliance (92%), improved quality and accuracy (90%), or improved productivity (86%).”

The healthcare industry also reaps the benefits of automation solutions. A report by Healthcare Leaders stated that three out of four hospitals and health systems have CEOs cited a reduction in total cost incurred and increased efficiency as two of their top financial priorities and concerns. The healthcare industry has been looking for improved efficiency, reduced costs, and automation of manual and repetitive tasks.

From fixing appointments, scheduling for doctors and other medical staff, generating and updating patient’s prescriptions and records to generating bills, and collecting payments, a hospital has to deal with many operational and administrative works, which are mostly handled by humans-employees. Slight irregularities or delays in any of these have a ripple effect on all other activities, which in the case of a hospital can lead to some serious human damage.

All these very-likely issues make the healthcare industry turn from human-employees to automated-employees and look for Robotic Processing Automation solutions.

Here are five reasons that will definitely make you want to adopt RPA solutions, at the first possible chance

1. Managing Insurance Claims

Data tells that around 91.2 percent of Americans are covered under health insurance schemes. This indicates the bulk of processes involved in completing the claim procedure, as well as a considerable amount of time. Also, manual handling of claims can go wrong directly impacting the healthcare organization. RPA helps to optimize information and records for processing the insurance claim. It guarantees 100 percent accuracy in filing the claim, filtering relevant information, and making the correct payment on time. Automation also reduces the time taken in the process as the robotic-employee works 24*7*365 without any tired. With the RPA solution, the average time taken to process a transaction gets reduced from 12 to 2 minutes.

According to a study undertaken by KPMG as much as 30-40 percent of insurance claims don’t comply with official demands. RPA tools can easily identify such claims, and save unnecessary payments.

2. Maintaining and Updating Patient Records

Managing patients’ records and updating their database is the most crucial task in any hospital. It is a tedious and regular job, which requires a time-to-time update and accuracy. A minor mistake in updating patients’ records will result in a major mishap for the patients and as well as takes a toll on the hospital’s goodwill. Erroneous or delayed records are mostly the outcome of the callousness of human-employees. A programmed employee who runs on an algorithm has an advantage over humans when it comes to proper record keeping.

3. Optimizing Appointment Scheduling

While fixing an appointment it is important that the availability of doctors matches the requirements of the patients. This requires a proper run-through of the doctors’ schedules and their availability. RPA provides an easy solution to this. It fixes appointment schedules to the patient according to their needs and the availability of a doctor. Once the appointment is booked, it updates in the database and removes that appointment slot. RPA automatically notifies the patient via email, confirming the appointment details. This improves accuracy in data collection and processing and increased client satisfaction.

4.  Added Value of Discharge Instructions

When a patient gets discharged from the hospital after the treatment, he/she is supposed to follow post-medication and healthcare routine. However, most of the patients tend to ignore post-hospitalization recommendations and follow-ups. RPA provides the exact guidelines on following check-ups and post-medication. It is programmed to send timely notifications informing the patients about their schedule, appointments, and tests. RPA solutions ensure continuous communication between a doctor and a patient required for post-hospitalization medical assistance or doubt-clearance, thereby helping with a proper recovery schedule for the patient.RPA helps in optimal post-treatment coverage and a well-organized recovery process.

5. Well Organized Audits

Auditing is a crucial process in the healthcare industry. It keeps the financial health of the hospital in check. Regular audits also help the hospitals to keep a tab on unnecessary expenditure and discover the cost-cutting areas. It is an indispensable routine for any healthcare organization. Auditing is done periodically and includes various categories ranging from patients’ service efficiency check to process safety check.RPA solutions though cannot execute the audit, they can be certainly useful in data recording and report generation, accurately.  This results in well-organized compliance checks and data-informed decisions without any wastage of resources and time.

These are a few of the numerous advantages of adopting RPA solutions. RPA tools ensure improved productivity and efficiency of the hospitals. As per the Deloitte RPA Survey Report, between 51 to 60 percent of the hospitals could see negative margins by 2025 if they are not able to achieve productivity growth. So if the hospitals want a smooth running without any financial distress, RPA is the way to go.

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Robot Process Automation, Uncategorized

Why Accounts Payable Automation a key game changer to the success of Mid-Size Businesses?

The current tools required to optimize and automate Accounts Payable (AP) are designed to accommodate the objectives and challenges of larger enterprises. As a result, small to mid-sized enterprises, with annual revenue ranging from $1 Million to $100 Million, are left with limited options. They are more than often reduced to patching together a series of disparate tools, to address the issue. These strategies have limited advantages. Primarily companies use a method to minimize the data entry job to a single pain point.

Managing Accounts Payable (AP) is a costly and tedious process that requires accuracy and regularity. The Automation of Account Payables provides for a simple yet effective way to manage the AP while cutting down on back-office costs and manual errors.

The real advantages of a completely integrated and controlled AP system, though, go far beyond an optimal data entry system. AP Automation guarantees rigorous supervision, simpler authorizations, strategic transfers, and access to transactional data in real-time. Thus, financial practitioners will take quick and optimal decisions for the bottom line of their company.

With the present-day advancements, automation technology has caught up to the specific needs of SMEs. They are no longer deprived of the advantages of an efficient and mature AP state. Robust AP technologies and systems to serve the needs of a mid-size business are now available. They also provide efficiency gains and control enhancement functionality to optimize the results.

Mid-sized firms already enjoying the benefits of AP Automation

Some have just entered this sphere while some others are still stuck with erroneous and expensive manual processes. However, given the advantages and effectiveness of the automating solutions more and more firms are steadily integrating these solutions in their daily operations ERP (Enterprise Resource Planning).

Front Runners

Many firms have digitized the maximum proportions of their invoices. These are the front-runners in AP Automation management. They use cloud-based automation solutions that ensure accuracy in financial statements, reduction in fraudulence and embezzlements, freedom from manual errors, and cost-efficiency.

Followers

Next comes the followers, these firms have done partial digitization of the invoices and continue to have a decent percentage of paper invoices as well. Such organizations do not have a well structured and functional automated AP workflow. At most, they have adopted elementary automating solutions such as an invoice registering tool, e-payment tools, etc..

Beginners

There are, still, some firms that are purely manual-labor intensive and have little or no automation. They are dependent on human-driven processes to manage their AP. These are the beginners and they undertake massive paperwork, manual entry of invoices, and book-keeping. Such firms are prone to human error and bias at multiple levels and processes. Fraudulence, an error of omissions and commissions, delay in payments, and distorted recording to the accounts payable is also seen

The manual recording and discharging of accounts payable result in discrepancies with the supplier’s and vendors’ portfolios, delays in payments, and lower early-payment discount benefits.

Current Scenario

While the front-runners can reap the maximum benefits of the AP automation, the followers avail lesser benefits and aren’t as efficient as the firms which have completely automated the process of AP management. The beginners are yet to start benefiting from the automation technology and are still struggling with the drawbacks of manual AP management processes.

Recent market analysis shows that 42 % of the SMEs are still at the Beginner’s level in terms of AP automation while less than 10% makes it to the Front-Runner’s level. It has been observed, the overall cost of managing the accounts payable reduces concerning the increase in the automation levels of its management. (Figure 1)

Figure 1. Shows the statistical difference between beginners, followers, and front runners.

How to make a high-rewarding investment in AP automation?

The investment in automation technology, like any other, is made post-measuring a bankable ROI. It involves strategic-level decision making. An assured high-percentage return on investment is crucial for Small and Medium-sized businesses as they have fewer resources and small-irregular inflows of investment. It becomes a key issue for SMEs to analyze and invest in the most rewarding automation technology avenues.

Here is a detailed check-list for SMEs on what to look, while investing in an AP automation system :

Compatibility with the existing ERP

The operations and administrations of SMEs are mostly inter-woven in a well-developed Enterprise Resource Planning System. AP management is also an integrated part of this system. The new AP automation technology should be compatible with the existing EPR system and should complement its working. A complete revamping and re-organizing of existing workflow would disrupt the financial and functional soundness of the SMEs. Hence, while evaluating various alternatives, an SME should look for EPR compatibility and integrating features of the AP automation technology.

Establishing an analyzed business case for the adoption of AP automation

Before adopting the AP automation management system, the firm should assess the current position of their payable levels. the current cost incurred in the entire AP management process, and the time consumed should also be considered. This helps SMEs in deciding the end objective of adopting AP automation. Increased visibility, reduced back-office costs, and elimination of manual errors are some of the benefits of AP automation that make a strong case for its adoption.

A ‘firm-friendly’ solution provider

The SMEs investing in AP automation solutions should be cautious while choosing a solution provider. Many solution providers offer AP automation services. A firm should go for a solution provider who ensures a tailor-made option. It should be customized to fulfill the requirements of the firm and takes into account all its limitations. Few of them are size, space, turnover, existing technical infrastructure, and feasibility. SMEs should look for service providers who provide ‘firm-friendly’ automation solutions after assessing the internal and external environment in which the firm operates.

For the efficient and smooth running of the businesses, automation of repetitive and regular tasks is a must. This helps firms to reduce huge costs in terms of resources, monetary, human, and time. Hence, a necessity to survive the competition. Management of Accounts Payable is one such task, making it’s automation highly recommended.

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